We are often referred to as the Cultural and Creative Industries (CCIs), is a dynamic and rapidly growing sector that leverages individual creativity, skill, and talent to generate intellectual property and create economic and social value. It’s characterized by its ability to turn original ideas into products, services, and experiences that are consumed globally.

Entrepreneurs are individuals who identify a problem, seize an opportunity, or envision a new solution, and then take the initiative and calculated risks necessary to create a new venture to bring that vision to fruition. They are the catalysts for economic growth, innovation, and societal advancement.

Startups are newly formed companies or ventures that are designed for rapid growth and scalability, often aiming to disrupt existing markets or create entirely new ones. Unlike traditional small businesses that might focus on steady, local, or sustainable growth, startups are characterized by their ambition to achieve significant market penetration and global reach in a relatively short period.